Gretchen Rubin

The subtle sexism of the cleaning self-help cult

“There’s no question that most of us feel a bit brighter when the house isn’t a tip, but this cultural conflation of cleaning and inner bliss raises serious questions about the strangely limited aspirations many women are trained to have for our own happiness.

While men are conditioned to dream big – to see their happiness in terms of adventure and travel, sex and ideas and long nights of hilarity – women are now encouraged to find deep fulfilment in staying home to origami our underwear.”

Read my new article on The Pool about our obsession with cleaning self help and what it means for women.  If you like it, (or if you don’t!) please share on Facebook or Twitter.

And if you want to read more about the happiness industry and why it’s making us feel inadequate and anxious- why not order my book!


America the Anxious

Since moving to the States nearly a year ago, I’ve noticed that the Americans are obsessed with the search for happiness. A definite culture shock from the ingrained cynicism of the British. But does looking for happiness really work? Or does it just end in anxiety and misery? This week I’ve been writing about the phenomenon in the New York Times. Click on the link below to take a look. If you like it, or if you don’t, then I would love it if you would leave me a comment there on the site. And ideally Facebook share or tweet it. Thanks for reading!

New York Times: America the Anxious