The subtle sexism of the cleaning self-help cult

“There’s no question that most of us feel a bit brighter when the house isn’t a tip, but this cultural conflation of cleaning and inner bliss raises serious questions about the strangely limited aspirations many women are trained to have for our own happiness.

While men are conditioned to dream big – to see their happiness in terms of adventure and travel, sex and ideas and long nights of hilarity – women are now encouraged to find deep fulfilment in staying home to origami our underwear.”

Read my new article on The Pool about our obsession with cleaning self help and what it means for women.  If you like it, (or if you don’t!) please share on Facebook or Twitter.

And if you want to read more about the happiness industry and why it’s making us feel inadequate and anxious- why not order my book!

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